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Episode 2

Creating Content with a Purpose

6:16
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In this episode of Behind the Work, Golriz Lucina, Co-Founder and Head of Creative at SoulPancake (the agency behind ‘Kid President’ and ‘Science of Happiness’) shares how creating purposeful content starts with knowing your “why”.

This episode was shot in Golriz’ home studio during quarantine in 2020.

The North Face

thenorthface.com

Kaki Orr

Senior Global Creative
Producer at The North Face

Robert Wassmer

Creative Manager, Content
at The North Face

Dutch Simpson

Director, TopTop Studio

Nick Kalisz

Director of Photography,
Toptop Studio

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