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Episode 2

Creativity Under Pressure

9:38
Play Episode

When Oakley signed an exclusive on-field partnership with the NFL, the sportswear brand turned to Stept Studios to bring a truly innovative idea to life.

In Episode 2 of Behind the Work, the team at Stept reveals their playbook for taking a “sunglasses brand” and framing them as a legitimate competitor in sportswear. Hear how a culture of collaboration, a drive to overdeliver, and an adrenaline-spike of an idea came together to produce a truly unexpected campaign—and pioneer an innovative new point of view.

The North Face

thenorthface.com

Kaki Orr

Senior Global Creative
Producer at The North Face

Robert Wassmer

Creative Manager, Content
at The North Face

Dutch Simpson

Director, TopTop Studio

Nick Kalisz

Director of Photography,
Toptop Studio

About Filmsupply

Filmsupply is the global leader in cinematic footage licensing, representing award-winning filmmakers from Stink, PrettyBird, Anonymous, Content, and more.

Learn More

When Oakley signed an exclusive on-field partnership with the NFL, the sportswear brand turned to Stept Studios to bring a truly innovative idea to life.

In Episode 2 of Behind the Work, the team at Stept reveals their playbook for taking a “sunglasses brand” and framing them as a legitimate competitor in sportswear. Hear how a culture of collaboration, a drive to overdeliver, and an adrenaline-spike of an idea came together to produce a truly unexpected campaign—and pioneer an innovative new point of view.

Watch the original piece referenced in this episode:

Camera Rigs, Football Choreography, and Making “Crazy Shit” with Stept Studios

Our latest entry into Behind the Work gives you a peek behind the curtain, into the trick behind the magic. The magicians in this case are the team at Stept Studios, who put together Oakley’s first campaign after being named an official sponsor of the NFL. It was a big deal, with big challenges...

Continue on the Blog

Stept Studios

https://www.steptstudios.com/

Kaki Orr

Senior Global Creative
Producer at The North Face

Robert Wassmer

Creative Manager, Content
at The North Face

Dutch Simpson

Director, TopTop Studio

Nick Kalisz

Director of Photography,
Toptop Studio
Nick Martini

Co-founder

Stept Studios


Leigh Powis

Director

Stept Studios

Adam Rachlitz

Head of Creative

Stept Studios


Brandon Kelly

Director of Photography

Mantl Reps

About Filmsupply

Filmsupply is the global leader in cinematic footage licensing, representing award-winning filmmakers from Stink, PrettyBird, Anonymous, Content, and more.

Learn More

When Oakley signed an exclusive on-field partnership with the NFL, the sportswear brand turned to Stept Studios to bring a truly innovative idea to life.

In Episode 2 of Behind the Work, the team at Stept reveals their playbook for taking a “sunglasses brand” and framing them as a legitimate competitor in sportswear. Hear how a culture of collaboration, a drive to overdeliver, and an adrenaline-spike of an idea came together to produce a truly unexpected campaign—and pioneer an innovative new point of view.

Watch the original piece referenced in this episode:

Camera Rigs, Football Choreography, and Making “Crazy Shit” with Stept Studios

Our latest entry into Behind the Work gives you a peek behind the curtain, into the trick behind the magic. The magicians in this case are the team at Stept Studios, who put together Oakley’s first campaign after being named an official sponsor of the NFL. It was a big deal, with big challenges...

Continue on the Blog

Stept Studios

https://www.steptstudios.com/

Kaki Orr

Senior Global Creative
Producer at The North Face

Robert Wassmer

Creative Manager, Content
at The North Face

Dutch Simpson

Director, TopTop Studio

Nick Kalisz

Director of Photography,
Toptop Studio
Nick Martini

Co-founder

Stept Studios


Leigh Powis

Director

Stept Studios

Adam Rachlitz

Head of Creative

Stept Studios


Brandon Kelly

Director of Photography

Mantl Reps

About Filmsupply

Filmsupply is the global leader in cinematic footage licensing, representing award-winning filmmakers from Stink, PrettyBird, Anonymous, Content, and more.

Learn More

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