When Oakley signed an exclusive on-field partnership with the NFL, the sportswear brand turned to Stept Studios to bring a truly innovative idea to life.
In Episode 2 of Behind the Work, the team at Stept reveals their playbook for taking a “sunglasses brand” and framing them as a legitimate competitor in sportswear. Hear how a culture of collaboration, a drive to overdeliver, and an adrenaline-spike of an idea came together to produce a truly unexpected campaign—and pioneer an innovative new point of view.
Filmsupply is the global leader in cinematic footage licensing, representing award-winning filmmakers from Stink, PrettyBird, Anonymous, Content, and more.
Learn MoreWhen Oakley signed an exclusive on-field partnership with the NFL, the sportswear brand turned to Stept Studios to bring a truly innovative idea to life.
In Episode 2 of Behind the Work, the team at Stept reveals their playbook for taking a “sunglasses brand” and framing them as a legitimate competitor in sportswear. Hear how a culture of collaboration, a drive to overdeliver, and an adrenaline-spike of an idea came together to produce a truly unexpected campaign—and pioneer an innovative new point of view.
Watch the original piece referenced in this episode:
Our latest entry into Behind the Work gives you a peek behind the curtain, into the trick behind the magic. The magicians in this case are the team at Stept Studios, who put together Oakley’s first campaign after being named an official sponsor of the NFL. It was a big deal, with big challenges...
Co-founder
Stept Studios
Director
Stept Studios
Head of Creative
Stept Studios
Director of Photography
Mantl Reps
Filmsupply is the global leader in cinematic footage licensing, representing award-winning filmmakers from Stink, PrettyBird, Anonymous, Content, and more.
Learn MoreWhen Oakley signed an exclusive on-field partnership with the NFL, the sportswear brand turned to Stept Studios to bring a truly innovative idea to life.
In Episode 2 of Behind the Work, the team at Stept reveals their playbook for taking a “sunglasses brand” and framing them as a legitimate competitor in sportswear. Hear how a culture of collaboration, a drive to overdeliver, and an adrenaline-spike of an idea came together to produce a truly unexpected campaign—and pioneer an innovative new point of view.
Watch the original piece referenced in this episode:
Our latest entry into Behind the Work gives you a peek behind the curtain, into the trick behind the magic. The magicians in this case are the team at Stept Studios, who put together Oakley’s first campaign after being named an official sponsor of the NFL. It was a big deal, with big challenges...
Our latest entry into Behind the Work gives you a peek behind the curtain, into the trick behind the magic. The magicians in this case are the team at Stept Studios, who put together Oakley’s first campaign after being named an official sponsor of the NFL. It was a big deal, with big challenges...
Co-founder
Stept Studios
Director
Stept Studios
Head of Creative
Stept Studios
Director of Photography
Mantl Reps
Filmsupply is the global leader in cinematic footage licensing, representing award-winning filmmakers from Stink, PrettyBird, Anonymous, Content, and more.
Learn MoreWhen Oakley signed an exclusive on-field partnership with the NFL, the sportswear brand turned to Stept Studios to bring a truly innovative idea to life.
In Episode 2 of Behind the Work, the team at Stept reveals their playbook for taking a “sunglasses brand” and framing them as a legitimate competitor in sportswear. Hear how a culture of collaboration, a drive to overdeliver, and an adrenaline-spike of an idea came together to produce a truly unexpected campaign—and pioneer an innovative new point of view.
Watch the original piece referenced in this episode:
Our latest entry into Behind the Work gives you a peek behind the curtain, into the trick behind the magic. The magicians in this case are the team at Stept Studios, who put together Oakley’s first campaign after being named an official sponsor of the NFL. It was a big deal, with big challenges...
Our latest entry into Behind the Work gives you a peek behind the curtain, into the trick behind the magic. The magicians in this case are the team at Stept Studios, who put together Oakley’s first campaign after being named an official sponsor of the NFL. It was a big deal, with big challenges...
Our latest entry into Behind the Work gives you a peek behind the curtain, into the trick behind the magic. The magicians in this case are the team at Stept Studios, who put together Oakley’s first campaign after being named an official sponsor of the NFL. It was a big deal, with big challenges...
Co-founder
Stept Studios
Director
Stept Studios
Head of Creative
Stept Studios
Director of Photography
Mantl Reps
Filmsupply is the global leader in cinematic footage licensing, representing award-winning filmmakers from Stink, PrettyBird, Anonymous, Content, and more.
Learn MoreWhen Oakley signed an exclusive on-field partnership with the NFL, the sportswear brand turned to Stept Studios to bring a truly innovative idea to life.
In Episode 2 of Behind the Work, the team at Stept reveals their playbook for taking a “sunglasses brand” and framing them as a legitimate competitor in sportswear. Hear how a culture of collaboration, a drive to overdeliver, and an adrenaline-spike of an idea came together to produce a truly unexpected campaign—and pioneer an innovative new point of view.
Watch the original piece referenced in this episode:
Our latest entry into Behind the Work gives you a peek behind the curtain, into the trick behind the magic. The magicians in this case are the team at Stept Studios, who put together Oakley’s first campaign after being named an official sponsor of the NFL. It was a big deal, with big challenges...
Co-founder
Stept Studios
Director
Stept Studios
Head of Creative
Stept Studios
Director of Photography
Mantl Reps
Filmsupply is the global leader in cinematic footage licensing, representing award-winning filmmakers from Stink, PrettyBird, Anonymous, Content, and more.
Learn More
