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Episode 3

Crafting Authentic Brand Films

7:45 length
Play Episode

In the film Anchor Point, YETI transforms a niche story into something universally relatable by transcending the concept of traditional branded content and tapping into a level of authenticity beyond anything they'd shot prior.

In Episode 3, we hear from Scott Ballew, Head of Content at YETI, as he explains why focusing a story on its inherent human truths is the key to elevated branded filmmaking.

The North Face

thenorthface.com

Kaki Orr

Senior Global Creative
Producer at The North Face

Robert Wassmer

Creative Manager, Content
at The North Face

Dutch Simpson

Director, TopTop Studio

Nick Kalisz

Director of Photography,
Toptop Studio

About Filmsupply

Filmsupply is the global leader in cinematic footage licensing, representing award-winning filmmakers from Stink, PrettyBird, Anonymous, Content, and more.

Learn More

YETI

http://yeti.com

Kaki Orr

Senior Global Creative
Producer at The North Face

Robert Wassmer

Creative Manager, Content
at The North Face

Dutch Simpson

Director, TopTop Studio

Nick Kalisz

Director of Photography,
Toptop Studio
Scott Ballew

Head of Content

Chris Malloy

Director

About Filmsupply

Filmsupply is the global leader in cinematic footage licensing, representing award-winning filmmakers from Stink, PrettyBird, Anonymous, Content, and more.

Learn More

YETI

http://yeti.com

Kaki Orr

Senior Global Creative
Producer at The North Face

Robert Wassmer

Creative Manager, Content
at The North Face

Dutch Simpson

Director, TopTop Studio

Nick Kalisz

Director of Photography,
Toptop Studio
Scott Ballew

Head of Content

Chris Malloy

Director

About Filmsupply

Filmsupply is the global leader in cinematic footage licensing, representing award-winning filmmakers from Stink, PrettyBird, Anonymous, Content, and more.

Learn More

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